A free SEO audit answers these questions. It gives you a clear picture of where your website stands right now and what needs to be improved.

What is an SEO Audit?

An SEO audit is a comprehensive review of your website's search engine optimisation. It examines technical SEO, on-page optimisation, local SEO factors, content quality, and competitor analysis.

Think of it as a health check for your website. Just like a medical checkup identifies health issues before they become serious, an SEO audit identifies SEO issues before they hurt your rankings.

What Our Free SEO Audit Includes

Our free SEO audit covers all the key areas that affect your search rankings:

Technical SEO

We check for technical issues that can hurt your rankings, such as:

Site speed and performance
Mobile-friendliness
Crawlability and indexation issues
SSL certificate and security
Broken links and redirects
XML sitemap and robots.txt

On-Page SEO

We review how well your pages are optimised for search engines, including:

Title tags and meta descriptions
Header tags (H1, H2, H3)
Content quality and keyword usage
Internal linking structure
Image optimisation
URL structure

Local SEO

If you're a local business, we check your local SEO factors:

Google Business Profile setup and optimisation
Local citations and directory listings
Location-specific keywords
NAP (Name, Address, Phone) consistency
Review signals

Content Analysis

We review your content to identify:

Content gaps and opportunities
Keyword targeting
Content quality and relevance
Content freshness and updates

Competitor Analysis

We compare your website to your competitors to identify:

What they're doing well
Opportunities you're missing
Competitive gaps you can exploit

Why You Need an SEO Audit

An SEO audit is the first step in any SEO strategy. Without it, you're working blind. You don't know what's working, what's broken, or what opportunities you're missing.

Here's why an SEO audit matters:

Identify Problems

Technical issues, poor optimisation, and missing local SEO factors can hurt your rankings. An audit identifies these problems so you can fix them.

Find Opportunities

You might be missing opportunities to rank for relevant keywords or appear in local search results. An audit identifies these opportunities.

Understand Your Competition

An audit shows how you compare to your competitors and what you need to do to compete effectively.

Set Priorities

Not all SEO issues are equally important. An audit helps you prioritise what to fix first based on impact and difficulty.

Measure Progress

An audit provides a baseline for measuring your SEO progress over time.

How Our Free SEO Audit Works

Our free SEO audit process is simple:

Step 1: Request Your Audit

Fill out our audit request form or contact us directly. We'll need your website URL and some basic information about your business.

Step 2: We Analyse Your Website

We'll spend 48 hours analysing your website. We use professional SEO tools and manual review to ensure accuracy.

Step 3: We Send Your Report

You'll receive a detailed report within 48 hours. The report includes:

Executive summary
Technical SEO findings
On-page SEO analysis
Local SEO review (if applicable)
Content analysis
Competitor comparison
Prioritised recommendations

Step 4: We Discuss Your Results

We'll schedule a call to discuss your audit results and answer any questions. There's no obligation to sign up for our services.

What You'll Learn from Your Audit

Your free SEO audit will tell you:

Where You Rank

You'll see where your website currently ranks for relevant search terms and how you compare to competitors.

What's Working

You'll learn what's already working well on your website, so you can build on your strengths.

What Needs Improvement

You'll get specific recommendations for improving your SEO, prioritised by impact and difficulty.

What Opportunities You're Missing

You'll discover opportunities to rank for new keywords or appear in local search results.

How to Fix Problems

You'll get actionable recommendations for fixing technical issues and improving your optimisation.

Common Issues We Find in SEO Audits

In our audits, we commonly find these issues:

Technical Problems

Slow site speed
Mobile usability issues
Crawl errors
Missing SSL certificates
Broken links

On-Page Issues

Missing or duplicate title tags
Poor meta descriptions
Missing header tags
Thin or duplicate content
Poor internal linking

Local SEO Problems

Missing or unoptimised Google Business Profile
Inconsistent NAP information
Missing local citations
Poor location-specific content

Content Issues

Outdated content
Missing content for important keywords
Poor content quality
Missing internal links

How to Use Your Audit Results

Once you have your audit results, here's how to use them:

Prioritise Fixes

Start with high-impact, low-effort fixes. These typically include technical issues, missing meta descriptions, and Google Business Profile optimisation.

Fix Technical Issues First

Technical issues can hurt all your rankings, so fix these first. This might include site speed, mobile-friendliness, and crawl errors.

Optimise On-Page Elements

Next, optimise your on-page elements. This includes title tags, meta descriptions, header tags, and content.

Build Local SEO

If you're a local business, focus on local SEO. This includes Google Business Profile optimisation, citation building, and location-specific content.

Create Missing Content

Fill content gaps by creating pages and blog posts for important keywords you're not currently targeting.

Monitor Progress

Track your rankings and traffic over time to measure your progress. Repeat the audit every six to twelve months to see how you're improving.

Getting Started

Ready to get your free SEO audit? It only takes a few minutes to request:

Visit our audit page
Fill out the request form
We'll analyse your website
You'll receive your report within 48 hours

There's no obligation, and the audit is completely free. Get started today and see where your website stands.

Free SEO Audit for Scottish Businesses