Content Marketing
Content that ranks.
Content that converts.
Every piece of content we produce has a specific keyword target, a clear user intent, and a defined business outcome. No filler, no fluff, no content for content's sake.
What we produce
Content types we deliver
Each format serves a different purpose in your content strategy. We use keyword research and competitor analysis to decide which to prioritise for your site.
Service landing pages
Conversion-focused pages built around your highest-value commercial keywords. Structured for Google and written to turn visitors into enquiries.
Location pages
Unique, genuinely useful pages for every area you serve. Not thin templates. Each one researched, written, and structured independently.
Blog posts and articles
Long-form content that builds topical authority, captures informational searches, and attracts links. Written with search intent at the core.
Pillar pages
Comprehensive in-depth guides that establish your expertise on a topic and act as content hubs for related cluster pages.
FAQ content
Question-and-answer content targeting People Also Ask boxes and voice search queries. Also powers FAQ schema for SERP enhancements.
Content audits
Review of your existing content to find underperformers, merge thin pages, consolidate cannibalisers, and recover rankings you have lost.
The writing process
How we produce content that actually ranks
Most SEO content fails because it is keyword-stuffed, generic, or written without understanding what Google is actually rewarding on a given topic. We approach every piece differently.
Keyword and intent research first
We identify the exact terms your target customers use, then analyse the search intent behind them to determine the right content format and depth.
Competitor content gap analysis
We look at what is already ranking and identify the gaps: topics not covered, questions not answered, depth that competitors are missing.
Written for people, optimised for search
Real writing, not keyword insertion. Every piece reads naturally and provides genuine value. Search engines reward this and so do readers.
You review before anything goes live
You see every piece before it is published. We incorporate your feedback and only proceed when you are satisfied with the content.
Every piece of content includes
- Keyword research and primary term selection
- Search intent analysis and format decision
- Competitor content review and gap identification
- Heading structure optimised for crawlers and readers
- Internal linking to relevant service and location pages
- FAQ section where appropriate for SERP features
- Schema markup (Article, FAQ, or BreadcrumbList)
- Meta title and description written to maximise CTR
- Your review and approval before publication
Content plans start from 2 pieces per month. Output scales with your plan. All included in monthly retainer pricing.
Content performance
What keyword-led content does over time
2-4months
to meaningful organic traffic
Typical time for new content to build consistent rankings if intent and on-page basics are right
6-12months
for content to compound
Why one-off blog posts rarely move the needle - content is a compounding asset, not a quick win
48hr
standalone audit turnaround
I review your existing content for keyword gaps, intent mismatch, and quick wins. Part of the £299 standalone audit, no monthly commitment
Content output
Content included by plan
Content is included in every monthly retainer. Output scales with your plan and the competitiveness of your market.
2
pieces / month
Starter plan
- 1 blog post or service page
- 1 location page or FAQ update
- Monthly content calendar
- Full review and approval process
4-6
pieces / month
Growth plan
- 2-3 blog posts or service pages
- 2-3 location pages or pillar content
- Monthly content calendar
- Full review and approval process
- Content performance reporting
Up to 10
pieces / month
Premium plan
- 4-6 blog posts or service pages
- 4-6 location or pillar pages
- Monthly content calendar
- Full review and approval process
- Content performance reporting
- Quarterly content strategy review
Full pricing details on the pricing page.
FAQ
Content marketing questions answered
Ready to build content that ranks?
Start with a free content and keyword gap review
We will show you the keywords your competitors are ranking for that you are missing, the content gaps on your site, and what we would produce first to close them.