AI Search Optimisation Scotland | ChatGPT & AI Overview Visibility

The audit scope

What an AI visibility audit covers

A written snapshot of how five AI engines see your business today, why competitors get recommended over you, and exactly what to change.

AI answer testing

Buying-intent questions run across ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity - including the local variants your customers actually use.

Brand accuracy check

What the engines currently state about your services, prices, location, and hours - and every place they are wrong or out of date.

Competitor share of voice

Which competitors AI answers recommend for your money queries, how often, and which sources earn them that position.

Citation sources

The pages and directories AI engines cite when answering in your niche - the exact places your business needs to be present and accurate.

Structured data for AI

JSON-LD coverage the answer engines actually read: LocalBusiness, Service, FAQ, and consistent entity facts across every page.

llms.txt and crawl access

AI crawler access (GPTBot, Google-Extended, ClaudeBot, PerplexityBot), llms.txt implementation, and whether your robots.txt silently blocks the engines you want to appear in.

Entity consistency

Name, address, services, and key facts told the same way across your site, Google Business Profile, and the third-party sources AI engines trust.

Citation-worthy content

Whether your pages answer questions in a form AI engines can lift and cite: clear definitions, direct answers, stats, and honest comparisons.

Prioritised fix plan

Every finding turned into an ordered action list - what to fix first for visibility impact, with implementation-ready instructions.

What you receive

AI visibility deliverables

A defined output, not a vague promise. You always know exactly what you are getting and when.

Written AI visibility report across 5 answer engines
Your mention rate vs named competitors, query by query
Every factual error AI engines state about your business
The citation sources that decide who gets recommended
Structured data and llms.txt implementation (done, not just advised)
Prioritised fix plan ordered by visibility impact
Monthly re-measurement on retainer, so progress is provable

Why us

We run GEO on our own portfolio first

15+ live sites as a proving ground

We operate a portfolio of our own revenue-generating sites and have been running structured GEO passes across them since the practice existed: structured data engineered for answer engines, llms.txt, entity consistency, and citation-format content. The methods we sell are the methods we use on properties our own income depends on.

Honest framing, not AI hype

What GEO can and cannot do

Nobody can force ChatGPT to recommend you, and anyone guaranteeing placement is selling snake oil. What is real: AI answers are built from measurable inputs - your site, your structured data, your entity signals, and the third-party sources engines cite. Fix the inputs and your odds of being the named recommendation rise. We measure before and after so you can see it.

The shift

Search is becoming answers. Be in them.

5 engines

measured in every audit

ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity - tested with the buying-intent questions your customers ask

48hr

audit turnaround

A plain-English written report with your mention rate, every factual error found, and a prioritised fix plan

1st

mover advantage

Most local businesses have done zero GEO work. The gap between doing something and doing nothing has never been wider

How we work

The AI search optimisation process

01

Snapshot

Structured buying-intent queries run across all five engines. Mentions, facts, citations, and competitor appearances recorded as your baseline.

02

Fix plan

Findings turned into a prioritised action list: factual corrections, structured data, crawler access, entity consistency, and content gaps.

03

Implement

We make the changes - schema, llms.txt, content restructuring, citation-source cleanup - directly or with developer-ready instructions.

04

Re-measure

The same query set re-run monthly. You see your mention rate move against the baseline - provable progress, not vibes.

FAQ

AI search optimisation questions answered

AI search optimisation - also called generative engine optimisation (GEO) or answer engine optimisation (AEO) - is the work of making your business visible, accurate, and recommendable inside AI answers: ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity. Where traditional SEO wins you a ranking position, GEO wins you a mention or recommendation inside the answer itself.

It builds on the same foundations - AI engines lean heavily on well-structured, crawlable, authoritative content - but adds work SEO does not cover: entity and brand-fact consistency, structured data that answer engines actually read, llms.txt, citation-worthy content formats, and monitoring what each AI engine says about you. Good SEO helps GEO enormously, which is why we sell them together.

No, and you should be suspicious of anyone who guarantees it. What we can do is measure what AI engines currently say about you, fix the inputs they rely on (your site, structured data, entity signals, third-party mentions), and re-measure monthly. Visibility improves when the inputs improve - the same way rankings respond to SEO.

The standalone AI Visibility Audit is £299, delivered within 48 hours. It covers what five AI engines say about your business today, how accurate it is, why competitors are being recommended over you, and a prioritised fix plan. AI search optimisation is also included in our monthly retainer plans.

Yes, and the share is growing fast. A rising slice of local buying decisions now starts with a question to ChatGPT or ends at a Google AI Overview instead of a list of links. Businesses that AI engines mention by name capture that demand; businesses AI engines have never heard of are invisible to it. Being early matters here the same way being early to Google Maps did.

We run a structured set of buying-intent questions - the queries your customers actually ask, including local variants - across ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity. We record whether you are mentioned, what facts are stated, what sources are cited, and which competitors appear. That snapshot becomes the baseline every follow-up is measured against.

Find out where you stand

AI Visibility Audit. £299, delivered in 48 hours.

What five AI engines say about your business today, every error they state, which competitors they recommend instead, and a prioritised plan to change it. Also included in every monthly retainer.

Book your AI visibility audit View retainer pricing

Your customers now ask ChatGPT. Does it recommend you?