Technical SEO
Fix the foundations.
Let Google rank you properly.
Google cannot rank what it cannot crawl and understand. Most sites have 80 to 140 technical issues silently limiting their rankings. We find every one, prioritise by impact, and fix them.
The audit scope
What a full technical audit covers
Every issue is documented, severity-rated, and comes with implementation-ready fix instructions. No vague recommendations.
Crawlability
robots.txt, XML sitemaps, noindex tags, blocked resources, and crawl budget waste. If Googlebot cannot find it, it cannot rank it.
Core Web Vitals
LCP, CLS, and FID targets for both mobile and desktop. Actionable fixes for server response, render-blocking resources, and layout shift.
Mobile Usability
Viewport configuration, touch target sizing, font legibility, and horizontal scroll issues. Google uses mobile-first indexing for every site.
Duplicate Content
Canonical tag health, parameter handling, pagination issues, and thin or near-duplicate pages that dilute ranking signals.
Structured Data
JSON-LD schema validation across all relevant page types: LocalBusiness, FAQ, Service, BreadcrumbList, and more.
Internal Linking
Link equity distribution, orphaned pages, redirect chains, and anchor text patterns that fail to support your target pages.
HTTPS and Security
Mixed content errors, redirect chains on HTTPS migration, HSTS headers, and certificate configuration.
Log File Analysis
See exactly how Googlebot crawls your site, which pages it revisits, which it ignores, and where it wastes budget.
Site Architecture
URL structure, folder depth, breadcrumb consistency, and the overall hierarchy that signals topical relevance to crawlers.
What you receive
Technical SEO deliverables
Every audit and ongoing retainer includes a defined output. You always know exactly what you are getting and when.
- Full written audit report with severity-rated issues
- Prioritised fix list ordered by ranking impact
- Direct implementation or developer-ready instructions
- Core Web Vitals benchmark and target report
- Schema markup audit and implementation plan
- Follow-up call to walk through findings
- Monthly technical health monitoring on retainer
Case studies
DL25: 0 to ranking in 60 days
PHP SaaS platform
Full PHP SaaS build with technical SEO baked in from the ground up. Architecture, schema, Core Web Vitals, and crawl configuration were all set correctly at launch. The site reached first-page rankings within 60 days of going live, with zero technical remediation needed post-launch.
What a typical e-commerce audit finds
Honest framing, not a fabricated case study
A mid-size WooCommerce or Shopify site typically has 80 to 140 technical issues hiding under the hood: crawl waste from filter URLs, duplicate product pages from variant handling, indexable thin category pages, and Core Web Vitals scores tanked by oversized hero images. Clearing them does not lift rankings on its own, but without that work every other SEO effort underperforms.
The impact
What fixing technical SEO actually does to rankings
60days
to first-page rankings
DL25 SaaS, a platform I built myself. Got the technical foundations right from launch, ranked inside 60 days
80-140
typical issues per audit
A mid-size site usually has dozens of crawl, indexing, schema and CWV issues holding rankings back
48hr
free technical audit
A plain-English written audit covering every priority issue found, yours to keep
How we work
The technical SEO process
Crawl and Audit
Full site crawl, log file analysis (where available), Search Console error review, and manual testing across key page types. Every issue recorded.
Prioritise
Issues sorted by ranking impact, not just volume. Quick wins identified first, structural changes planned for later phases.
Implement
We fix issues directly or provide developer-ready specifications. No ambiguity in the instructions. Follow-up checks to confirm implementation.
Monitor
Monthly technical health checks to catch regressions, monitor Core Web Vitals trends, and ensure new content launches without introducing issues.
FAQ
Technical SEO questions answered
Ready to fix the foundations?
Start with a full technical audit. £299, delivered in 48 hours.
A comprehensive written report covering every technical issue on your site, prioritised by impact, with fix instructions included. Or start with a free snapshot to see the top issues first.