Link Building
Build authority the right way.
Earn links that last.
Links remain one of the strongest ranking signals in Google's algorithm. We earn them through genuine outreach and content worth linking to. No PBNs, no link farms, no shortcuts that put your site at risk.
Understanding link signals
Citations and backlinks: both matter
Most businesses need both. Citations power local pack rankings. Backlinks power organic authority. A complete link strategy covers both in parallel.
Local citations
A citation is any mention of your business name, address, and phone number (NAP) on an external site. Directories, data aggregators, local listings, and trade associations all count.
Consistent NAP data across all relevant sites is a primary ranking signal for the Google local pack. Inconsistent or missing citations are one of the most common reasons businesses fail to rank in the map results.
- Google Business Profile (primary signal)
- Bing Places, Apple Maps, Yelp
- Yell, Thomson Local, FreeIndex
- Trade and industry directories
- Local council and community listings
Editorial backlinks
A backlink is a hyperlink from another website to yours. Google treats links from authoritative, relevant sites as votes of confidence. The more genuine votes you have, the more authority your domain carries.
We build links through manual outreach, digital PR, and content that earns links naturally. Every link is evaluated before we pursue it. If it does not meet our criteria, we do not place it.
- Industry and trade publication features
- Local news and regional media coverage
- Partner and supplier cross-links
- Resource page and directory inclusions
- Content-driven link acquisition
Our standards
What a good link looks like
We apply the same criteria to every link we consider building. If it does not pass every check, we do not pursue it.
One high-quality, relevant link from a site with real traffic is worth more than 50 directory links on low-quality sites. We build for quality first, volume second.
How we build links
Manual outreach
Personal, targeted email campaigns to relevant publishers and webmasters.
Digital PR
Pitching stories, data, and expert commentary to local and trade press.
Partner placements
Identifying and activating link opportunities with suppliers, partners, and associations.
Citation building
Consistent NAP submission to all high-value directories and data aggregators.
Content-driven links
Creating resources, guides, and data pieces that attract links organically.
Industry recognition
Awards submissions and professional body listings for authoritative placements.
Link building results
What a healthy link profile does for rankings
3-6months
to meaningful ranking movement
When combined with technical and on-page work
100%
white-hat, penalty-free links
No PBNs, no link farms, no Google guideline violations
+200
citations built across clients
Across Scottish business clients since 2021
How it works
The link building process
Profile Audit
We analyse your existing backlink profile, identify toxic links for disavow, and benchmark your authority against the top-ranking competitors in your niche.
Strategy
A prioritised link plan based on what competitors have that you do not. Citations first for local clients, then editorial links in order of opportunity.
Outreach
Personal, manual outreach campaigns. No mass templates. Every pitch is tailored to the site and relevant to your business.
Report
Monthly report covering links placed, domain metrics, anchor text distribution, and the plan for the next month.
FAQ
Link building questions answered
Ready to build your authority?
Start with a free link profile analysis
We will show you your current link profile, what your competitors have that you do not, and the gaps we would close first. No obligation, no hard sell.