Healthcare SEO Services UK | GM SEO Services

Who we help

Experience that fits your business

Independent pharmacies

Website design, care, booking journeys and pharmacy SEO. Experience with pharmacies in Glasgow and Edinburgh.

Explore pharmacy websites and SEO

Counsellors and therapists

Clear, reassuring websites and local SEO that help people understand your practice and make an enquiry.

Explore counselling and therapy SEO

Local service businesses

Practical help with your website, Google visibility and enquiries, delivered remotely across Scotland and the UK.

Explore local SEO

Service 01

On-Page SEO

The bedrock of any SEO campaign. We make sure every page on your site sends the right signals to Google and reads naturally for your visitors.

Title tags and meta descriptions that drive clicks
Heading hierarchy structured for crawlers and readers
Internal linking to push equity where it matters
Conversion copy that turns visitors into enquiries
Image alt text, structured data, and semantic HTML
Duplicate content audit and canonical tag strategy

100%

pages reviewed in audit

1 day

free check reply

1-to-1

senior on every job

No

lock-in contracts

Core Web Vitals

Loading speed (LCP), responsiveness (INP) and layout stability (CLS)

Crawl Efficiency

Clean XML sitemaps, no crawl waste or dead ends

HTTPS and Security

Correct redirect chains, no mixed content

Mobile Optimisation

Viewport, touch targets, responsive audit

Schema Markup

JSON-LD for every relevant page type

Log File Analysis

See exactly how Googlebot crawls your site

Service 02

Technical SEO

Google cannot rank what it cannot crawl and understand. We dig into the engine room of your website and fix what is holding you back.

We check for crawl, indexing, speed and structure problems, prioritise what matters for your site, and implement the agreed fixes.

Service 03

Local SEO and Google Business Profile

When someone in your area searches for what you offer, you need to appear. Local SEO is how we make that happen consistently.

Google Business Profile

Full optimisation: categories, attributes, posts, Q&A, photo strategy

Citation Building

Consistent NAP across all key directories and data aggregators

Review Strategy

Processes to generate and respond to reviews that build trust

Local Link Building

Area-relevant links that boost your local authority

Where local SEO compounds

Google Business Profile: usually the fastest lever - movement in 2–4 weeks

Local citations & NAP consistency: builds slowly, compounds longest

Review request flow: turns happy customers into ranking signals

Location-specific content: captures the “near me” searches at the right intent

Honest framing: timelines and outcomes depend on your starting position, competition, and budget. Every audit comes with a realistic forecast for your site.

Service 04

Content Marketing

Content that ranks and converts. Every piece is written with a specific keyword target, user intent, and business outcome in mind.

Blog posts and articles

Long-form, SEO-optimised content that builds topical authority in your sector.

Service landing pages

Conversion-focused pages targeting your highest-value commercial keywords.

Location pages

Unique, useful pages for each area you serve. No thin, copy-paste content.

Guides and resources

In-depth resources that attract links and establish your expertise.

Content audits

Find underperforming pages, merge thin content, and recover lost rankings.

Content briefs

Detailed briefs if your team handles the writing. Strategy, structure, and keywords included.

Service 05

Link Building

Links are still one of the strongest ranking signals. We earn them the right way: through genuine outreach and content worth linking to.

No PBNs. No link farms. No tactics that put your site at risk. Just real placements on relevant, trustworthy sites.

Manual outreach

Digital PR

Partner placements

Industry awards

What a good link looks like

We apply these criteria to every link we build. If it does not pass, we do not place it.

Topically relevant to your industry

Real traffic to that domain (not just DR)

Editorially placed, not paid-for advertorial

No excessive outbound links on the page

Domain has clean history, no manual penalties

Anchor text natural and varied

Service 06

Reporting and Analytics

You will always know what is happening and why. No vague "We are working on it" updates. Real numbers, plain language.

Google Analytics 4

Visits, traffic sources and agreed enquiry events, with consent and patient privacy considered from the start.

Search Console

Impressions, clicks, CTR, and keyword data reviewed and actioned each month.

Rank Tracking

Weekly keyword position monitoring across your target terms and competitors.

Monthly Reports

Plain-English monthly report covering work completed, search performance and the next priorities.

No black-box reporting. Every metric in your report is explained in plain English. If something is down we tell you why and what we are doing about it. You will never be left guessing.

Service 07

AI Search Optimisation (GEO)

A growing share of buying decisions now starts with a question to ChatGPT or ends at a Google AI Overview. We measure what the AI engines say about your business, fix the inputs they rely on, and prove the change month by month.

Measure 5 Engines

Buying-intent questions run across ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity - your mention rate vs competitors, recorded as a baseline.

Fix the Facts

Inaccurate claims found in the sampled answers, checked against your website and other cited sources.

Engineer the Inputs

Useful page content, accurate structured data, search crawler access and consistent business details across your site and profiles.

Re-Measure Monthly

The same query set re-run every month on retainer, so changes in your AI visibility can be compared with the baseline.

Used on our own websites first. We run the same GEO methods across 15+ revenue-generating sites we own. AI search visibility is included in every retainer.

Learn more

Not sure where to start?

Start with a free website check.

We will look at your website, Google Business Profile and enquiry journey and reply within one working day with three clear priorities. Then we can talk about what, if anything, is worth doing.

Free Reply within one working day No obligation to continue

Get my free website check

or request a call

FAQ

Common questions

You can start with whatever makes sense for your business. Most clients begin with on-page and local SEO, then layer in content and link building once foundations are solid. We will tell you honestly what will move the needle most for your situation.

Most clients see measurable movement within 60 to 90 days for local rankings, and 3 to 6 months for broader keyword growth. Technical fixes and on-page improvements often show faster. We set realistic expectations from day one.

Every month you get a plain-English report covering keyword ranking changes, organic traffic trends, Google Business Profile performance, links earned, and a clear summary of what was done and what is planned next.

Yes, for practices we already work with on SEO. It's quoted separately, and the ad budget is paid straight to Google so you always see what the clicks cost. The right starting point depends on your goals, budget and current visibility.

Mainly private healthcare: independent pharmacies, private clinics, aesthetics clinics, dental practices and counsellors. The SEO principles are the same everywhere, but healthcare has its own rules about what you can say, and we know them. If something is outside what we do well, we will tell you upfront.