About

Graham McCann - SEO & Programmer since 2006*

*Back when Google still wore skinny PageRank jeans. I blend strategy with code so your SEO isn't just "done" - it's deployed, measured, and actually helpful.

250+ audits
200+ businesses helped
8-12 weeks to local impact
GM

Based in Scotland • Helping good sites outrank louder ones

Hi, I'm Graham. I've been working in SEO since 2006 - back when Google still wore skinny PageRank jeans and "link building" meant something entirely different. I've watched every "ultimate hack" and "secret method" come and go, and I'm still here because I focus on what actually works: clear strategy, solid execution, and results you can measure.

Over the years, I've learned that the best SEO isn't about chasing the latest trend or trying to game the system. It's about understanding how search engines actually work, what your customers are looking for, and building something that connects the two. No magic beans, no promises I can't keep - just honest work that moves the needle.

I'm also a programmer, which means when strategy needs technical muscle, I build it myself. Custom crawlers to find opportunities, log parsers to spot issues, dashboards that actually make sense, and reporting tools that don't require a PhD to understand. If it saves time or proves a point, I'll create it. Your team gets less manual work and more "oh wow, that's already done."

The combination works better than you'd think. Most SEOs can tell you what needs fixing, but they can't always build the tools to fix it efficiently. Most developers can build anything, but they don't always understand why it matters for search. I sit in the middle - I understand the strategy, and I can build the tools to execute it properly.

Bottom line: I combine a marketer's strategic thinking with a developer's practical toolkit. You get actionable changes, measurable results, and fewer meetings that could've been a simple report. Let's make your site work harder, not you.

How I help (without the faff)

Real fixes, clear reporting, and zero crystal balls.

Technical SEO

Audits, crawling, indexing, CWV, redirects, hreflang. The glamorous world of fixing things you can't see but customers can feel.

Automation & tooling

Custom scripts and dashboards so the busywork does itself and insights stop hiding behind 12 clicks.

Content strategy

Topics, briefs, on-page, internal links. Helpful content first; algorithms can follow along like everyone else.

Local & SMB growth

Make the phone ring. GMB tuned, reviews tidy, and pages that answer questions before customers ask them.

My toolkit (hand-picked, not hoarded)

Tech that earns its keep:

PHP JavaScript Python C# MySQL Tailwind CSS Screaming Frog Search Console GA4 Ahrefs Looker Studio Regex Git

Plain-English comms

We'll use words, not wizardry. You'll know what's happening, why it matters, and what it earned.

Outcome-driven

Rankings are nice; revenue is nicer. We optimise for the metrics that pay for the coffee.

Practical & kind

Low-friction changes that fit your team. We respect calendars and people - results without chaos.

18+ years
In SEO (and counting)
Hundreds
Of fixes shipped, naps avoided
0
Magic beans sold

FAQs (short, sweet)

Quick answers about our team and approach

Do you only work with Scottish businesses?

Proudly Scottish, happily global. If you've got a website and time zones, we can make it work.

Can you help small, non-brand businesses?

Absolutely. Big impact, sensible budgets. We'll choose the shortest line between "where you are" and "more enquiries."

What does working together look like?

Quick chat → clear goals → small, high-leverage changes on repeat. You get tidy updates and fewer mysteries.

Ready to Grow Your Business?

Join 300+ businesses who've improved their online presence with our SEO strategies.

Ready to outrank noisier competitors?

Tell me what "good" looks like - I'll map the shortest path there.