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Getting started

Here is exactly what happens next.

No waiting around, no vague timelines. From the moment you sign up, here is what you can expect and when.

Day 1

Welcome email + portal access

A client portal account is created automatically when your payment goes through, with a secure link emailed to you to choose your password. Graham then follows up personally within a few business hours with a short access-request list and to schedule your 30-minute onboarding call at a time that suits you.

  • Client portal access with a secure password setup link
  • Personal welcome email from Graham within business hours
  • Onboarding call scheduled directly with you
  • Access request list sent - GA4, Search Console, GBP
Week 1

Onboarding call

A 30-minute call with Graham to go through your business, your goals, your current website situation, and your competitors. This shapes the entire strategy - so the more you share, the better.

  • Your target customers and service areas
  • Existing keyword rankings and traffic (if any)
  • Competitors you want to beat
  • Business goals and what success looks like to you
Weeks 1–2

Full onboarding audit

Graham conducts a complete review of your site and online presence. This is the foundation everything else is built on.

  • GA4 and Search Console data review
  • Full technical crawl (errors, speed, mobile, schema)
  • On-page SEO audit across all key pages
  • Google Business Profile review
  • Keyword research and gap analysis
  • Competitor benchmarking
Week 2

90-day action plan delivered

You receive a written action plan - plain English, no jargon. It shows exactly what will be worked on in the first 90 days, in priority order, and why.

  • Prioritised list of technical fixes
  • On-page optimisation targets
  • Content and keyword plan
  • Local SEO and GBP actions
  • Link building targets (where applicable)
Month 1

Implementation begins

Work starts immediately on the highest-impact items from the action plan. Technical fixes go first - they unlock everything else.

  • Technical issues resolved directly (no developer middleman)
  • Key pages optimised for target keywords
  • Google Business Profile updated and optimised
  • Citation audit and clean-up begins
Monthly

Monthly report + ongoing work

At the end of every month you receive a plain-English report. Your report explains what changed, what the figures mean and what comes next.

  • Keyword ranking changes (gains and any drops)
  • Organic traffic and enquiry trends
  • Google Business Profile performance
  • Work completed that month
  • Priority actions for the month ahead

What we need from you

Access to the tools needed for your plan.

We explain which access your agreed work needs and why. Google Business Profile access is requested for local SEO plans.

Google Analytics 4

Editor access

To read traffic data, conversions, and user behaviour. We explain any proposed tracking changes before making them.

How: Admin → Property access management → Add users → grant Editor

Google Search Console

Full access

To see keyword rankings, crawl errors, indexing issues, and manual actions.

How: Settings → Users and permissions → Add user → grant Full

Google Business Profile

Manager access

To optimise your listing, post updates, respond to reviews, and monitor local performance.

How: GBP dashboard → Users → Invite → select Manager role

Website / CMS access

Admin or Editor

Only needed if technical fixes require direct edits. We explain what access is needed and what changes are planned.

How: WordPress: Users → Add New. Other platforms: user management section.

What you receive

Everything you need.
Nothing you don't.

Clear deliverables, direct communication. No account managers, no ticketing systems.

Welcome email + portal access

Auto-created client portal account and a personal email from Graham within a few business hours of signing up.

Onboarding audit

Full written review of your site, delivered within 14 days of you sharing Google Search Console + Analytics access.

90-day action plan

Prioritised written plan of exactly what will be worked on and why.

Monthly report

A plain-English monthly report on search visibility, visits, enquiries and work completed. Google Business Profile figures are included where available and relevant to your plan.

Client portal

Live view of active tasks, backlinks built, latest metrics, payment history, and one-click subscription cancel.

Direct contact with Graham

Email, phone, or WhatsApp Graham directly from your portal. No account managers, no ticketing system.

No lock-in. All plans are monthly rolling. You can cancel at any time, effective at the end of your current billing period. We aim to earn your continued business through useful work and clear reporting.

Ready to start?

Start with a free website check.

Not sure if a monthly retainer is right for your business? Start with a free website check. We will review your site and tell you honestly what the opportunity looks like, within one working day, no obligation.

Get my free website check View pricing